Nike
It is a misconception that a graphic designer must be merely
concerned with the images and logos. A brand is a whole entity, through which
it communicates with its target audience via many elements: The mission, language,
logo, colors, images, typography, layout, website and this would go on and on.
I would have to spend several days talking to you about what a brand uses as
means of communication.
For this assignment, my task is to select a consumer brand
and talk about it’s mission, or vision, or any other word one may use to
indicate the same thing.
I have been taking a look around the new Designers Outlet
near my accommodation, and I passed by a couple of amazing sports retail
stores. So I decided to select one of those, Nike.
Nike surely is one the brands that I would turn to when I
need sports supplies. Everything about this brand is so clean and engaging and
certainly practical, as it offers footwear, apparel, accessories and more. So
here is the information I found on Niks’s ‘About Us’ page.
“Our Mission:
To bring inspiration and innovation to every athlete* in the
world
If you have a body, you are an athlete.”
I used to find reading missions hectic, as it can be long
and repetitive ideas polished in fancy language usage.
Yet Nike has a simple one. I read it, and I understood it.
The words are simple, and they give the audience a sense of worthiness. In
addition to that, it implies the idea that Nike is for everyone, and that it is
a global renowned consumer, rather than being specifically for one nation. Any
person who loves being inspired by athletic activities can utilize Nike’s
products.
Here is the ‘About’ page…Enjoy
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