Task 7 (Ads!)

Before I start talking about anything, please (if interested of course), watch this ad. One of the best I've ever seen so far....very touching

http://www.youtube.com/watch?v=OAlyHUWjNjE

Introduction:

What is right? What is wrong? To be honest, I do not have a fixed opinion about ads. Ideally speaking, in my opinion, an ad should send a message about an idea or a product across to the audience. It could have several intentions; promoting a great product, persuading people for an action. Whatever the purpose is, in my opinion, it should be honest, and it be as creative as can be, but must not often the general public in any way.

However, an ideal system is easy to talk about, but never easy to apply. The reason why I'm saying that is because of the following questions that I ask myself:

Who decides what is right and wrong?
Who decides where the red line should be drawn?
What if only a minority gets offended?
Should minority rule just the way the majority does?

...It's kind of like democracy, it is easy to talk about it but no country applies it ideally...

Even the ad that I have posted in the beginning. Would it possible for someone to stand up and say that it is inconvenient to screen this ad because graffiti art is illegal?

What do you think?

Check this out...it is an MTV ad that was banned by the US government...do you think it was right to do so?

This Nivea ad was also banned, as it was claimed that it misleads people, promoting the product with exaggeration as to how much it creates an effect of the skin.

http://www.dailymail.co.uk/femail/article-2403530/Banned-Nivea-anti-ageing-cream-advert-model-look-younger-digital-airbrushing.html

However, I do believe that a bit of odd humor can stimulater he audience...watch this Pepsi ad..
http://www.youtube.com/watch?v=40DykbPa4Lc

Guerrilla Marketing:

http://www.creativeguerrillamarketing.com/what-is-guerrilla-marketing/

Guerrilla marketing is a strategy used to promote ideas or products unconventionally. Although it was created for smaller businesses that cannot afford to pay too much money for conventional, big companies do it as well. As you can read in the article, Red Bull utilizes this strategy through Felix's skydiving jump. This can also be considered 'viral advertising' as it creates a buzz through social media..

Although hard to achieve, an ad must be honest, and can be creative and humorous as long as it does not often or trick people....but then would most of the existing successful survive?