So I was given a suggested style by Puja....her example is really beautiful, thought it's worth looking into :)
This is the style (composition) she suggested...
Although I am not intending to create a logo with swirls, her design is so beautiful that I decided to try experimenting with different typefaces...so I came up with random sketches....extremely random...
The good thing is that I see the beauty in both her logo idea and mine as well. The downfall to this however is that it's making me stuck :)
Reasons why I would choose it...(her logo idea)
You see, her logo gives you the impression that something out there is blossoming, something is positive and bubbly. The typeface variation between the swirly 'Blooming' and rigid simple 'Mind' creates contrast and thus triggers an interest. In addition, the juxtaposition is creative and dynamic.
These are the things that I like about it.
Reasons why I wouldn't choose it...
Swirly italic typefaces (only in my opinion), are very common for romantic, elegant and luxurious cafes and chocolate brands....and is overused for such companies actually. And it certainly is not the image I want for my company. Moreover, I was initially going for the idea of 'The simpler, the better'. Again, that is my opinion, and I am still contemplating on that. Finally, I specifically wanted to emphasize having a plant (nature) in the 'o', because circular shapes represent unity in my opinion....and the typeface is very simple, but has subtle curves that generate the emotion that I am looking for in my company....something calm, mind-comforting, and very straight forward...so...what next I wonder?
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