Hey Afnan, you have been a busy bee! I am so happy you chose to stay with the "Blooming Mind". It works really well with a park of creativity! Now I hope I am not overstepping here but I feel your idea is splendid and maybe my comments can be helpful? These are the kind of comments I would expect to get in an MA for Design.....
Do you have other versions of the logo? Right now you have worked with one idea, putting the leaf into the O, either contained by it [which invokes a meaning that I don't think you are after?] or slightly outside [which feels hesitant]. The design principle of contrast springs to mind. And I think it would serve you well because you are after this idea of breaking out of your mind and go wildly creative. Can you think of a design treatment that would embrace that idea? Bigly, boldly, a STRONG bloom for those amazing creative ideas breaking out.
Also you have shown one alignment for your logo, the justified center, with a 100% symmetrical balance. That produces a feeling of stability, order, and even stillness. Maybe you want to try some other types of alignment that make it "louder"?
I know you have chosen Optima early on and indeed it is the only font I have ever seen you use. This font is considered a close companion of Gill Sans and Helvetica even though it is actually in proportion and shapes closer to serifs like Garamond. Observe that where Garamond has the serifs, Optima has the flares and looking at the bowls of the "o" it is very much like the serif. I think you like the roundness of it. Sans serifs have been the type family of choice for young designers for a few decades now. But serifs are on the rise. If you chose Optima for the roundness, softness, gentleness it displays, maybe you want to try out just a few serifs [those serifs are "growing" out of the stems] and see how that feels. You hit on a very thoughtful color combination, no surprise since you are a fine artist :} Green for growth, nature, environment (ally friendly) and purple the color associated with spirituality (we leave out the connection it has to luxury and royalty). For purely pragmatic reasons I like the darker green because of readibility on white. However the connotations of lime green, which is the direction you are going with the other hue, has youthfulness, naivety and playfulness associated with; it is liked the most by younger people, creating a feeling of anticipation, and is supposed to help clear the mind of negativity. So either way an excellent choice. For the poster I am very excited about your second choice from the top down, the illustration with the sparks of creativity bashing all about in excitement. This might be an opportunity to reach into the vastness of color. Choosing to stay monochrome at this point needs a strong reason which I don't see. The photograph of the flower might originally be called monochrome but that doesn't exist in nature! There are so many hues of pink which make it actually colorful. In a park or garden, don't you expect a symphony of color? Would it be fun to play with your fireworks around the illustration and turn it from a piano sonata into a symphony? Taglines are a bit of a crap shoot without user testing your audience which we are not really doing in the scope of the project. So this is me being a user group of one :) "Your mind, your bloom" is by far the tagline that speaks to me most. The only reason for that is: It sits right with who I am, so very arbitrary. Taglines are there for 3 reasons: Your mission, Your promise, Your brand. Like Nike who tells you "Just do it". So "Your mind, your bloom" is covering that very nicely! There is only ever one tagline thoughl you'll have to choose. I won't go into your web/mobile adjuncts because there are some things that I have to do, like work :)
Hey Afnan, you have been a busy bee! I am so happy you chose to stay with the "Blooming Mind". It works really well with a park of creativity! Now I hope I am not overstepping here but I feel your idea is splendid and maybe my comments can be helpful? These are the kind of comments I would expect to get in an MA for Design.....
ReplyDeleteDo you have other versions of the logo? Right now you have worked with one idea, putting the leaf into the O, either contained by it [which invokes a meaning that I don't think you are after?] or slightly outside [which feels hesitant]. The design principle of contrast springs to mind. And I think it would serve you well because you are after this idea of breaking out of your mind and go wildly creative. Can you think of a design treatment that would embrace that idea? Bigly, boldly, a STRONG bloom for those amazing creative ideas breaking out.
Also you have shown one alignment for your logo, the justified center, with a 100% symmetrical balance. That produces a feeling of stability, order, and even stillness. Maybe you want to try some other types of alignment that make it "louder"?
I know you have chosen Optima early on and indeed it is the only font I have ever seen you use. This font is considered a close companion of Gill Sans and Helvetica even though it is actually in proportion and shapes closer to serifs like Garamond. Observe that where Garamond has the serifs, Optima has the flares and looking at the bowls of the "o" it is very much like the serif. I think you like the roundness of it. Sans serifs have been the type family of choice for young designers for a few decades now. But serifs are on the rise. If you chose Optima for the roundness, softness, gentleness it displays, maybe you want to try out just a few serifs [those serifs are "growing" out of the stems] and see how that feels.
You hit on a very thoughtful color combination, no surprise since you are a fine artist :} Green for growth, nature, environment (ally friendly) and purple the color associated with spirituality (we leave out the connection it has to luxury and royalty). For purely pragmatic reasons I like the darker green because of readibility on white. However the connotations of lime green, which is the direction you are going with the other hue, has youthfulness, naivety and playfulness associated with; it is liked the most by younger people, creating a feeling of anticipation, and is supposed to help clear the mind of negativity. So either way an excellent choice.
For the poster I am very excited about your second choice from the top down, the illustration with the sparks of creativity bashing all about in excitement. This might be an opportunity to reach into the vastness of color. Choosing to stay monochrome at this point needs a strong reason which I don't see. The photograph of the flower might originally be called monochrome but that doesn't exist in nature! There are so many hues of pink which make it actually colorful. In a park or garden, don't you expect a symphony of color? Would it be fun to play with your fireworks around the illustration and turn it from a piano sonata into a symphony?
Taglines are a bit of a crap shoot without user testing your audience which we are not really doing in the scope of the project. So this is me being a user group of one :) "Your mind, your bloom" is by far the tagline that speaks to me most. The only reason for that is: It sits right with who I am, so very arbitrary. Taglines are there for 3 reasons: Your mission, Your promise, Your brand. Like Nike who tells you "Just do it". So "Your mind, your bloom" is covering that very nicely! There is only ever one tagline thoughl you'll have to choose.
I won't go into your web/mobile adjuncts because there are some things that I have to do, like work :)
Hugs Britt