2 Typographic Installations

I first saw these two alluring typographic designs on a website that I have previously posted on my blog. For this assignment , I was initially going to include Gorden Young. However, since he kindly gave an inspiring presentation in our campus last Thursday, I decided to share other eye-opening designs that not all of us may have seen.

"I am the River"

This piece was created by Jay Quercia in 2008 for the University of Connecticut. He describes himself as an Illustrator, Designer and an Animator. For this specific typographic piece, he used cardboard to create letters that spell "I am the river in search of an ocean" along with a swirly decorative design to depict water.

Jay Quercia's intention behind his typographic design is to give strength to people who are facing times of stress, uneasiness and instability. It marks a transitional phase in life.

What I like about this installation is not merely the juxtaposition of the letters. I love the meaning behind  it and the phrase used to convey the meaning. Moreover, although the words used are related to water, they are expressed through the color brown, which gives it a calm appearance and it makes it look original, avoiding the cliche use of blue for water. The color is more associated with the emotions that the phrase targets rather than the literal terms of 'river' and 'ocean'.

If you like it and want to see more about the designer Jay Quercia, here is his website

http://jayquercia.com/I-am-the-River

"Coffee on Typography"

This piece was created by Peter Haggard, an Industrial Designer and a Visual Communication Designer. His installation was created as an endeavor to generate furniture that is designed based on typefaces; which in that specific case he uses Palantino and Archer.

The writings on the top are expressions you would commonly find on a coffee table, and what I like about this piece is that it encompasses the beauty of letters along with the beauty of functionality. I believe it serves both equality with innovation and creativity. Even the color usage saves the purpose, as it gives a nice warm appearance people would normally want to find coffee shops.

Here is the website of the designer:

http://peterhaggard.ca/?post_type=portfolio&p=1437



I collected these images from:

http://weburbanist.com/2010/10/20/in-your-typeface-12-textual-examples-of-typography-art/